Led our media strategy practice across channels (television, digital, audio, OOH, etc.) as well as our digital strategy, digital media buying, SEM and CRM teams. Partnered with clients to develop innovative, audience-centric investments through a combination of bought, earned and owned media. Worked closely with RPA creative, strategic planning and research/analytics teams to develop custom media and marketing strategies, crafted to maximize each client's growth.
Previously, as Digital Marketing Director, led the development of client marketing strategies with a focus on digital media planning and buying, search marketing, social media marketing, CRM and digital analytics. Managed a staff of strategists and buyers. Provided leadership related to new/emerging digital media platforms and analytics offerings.
Prior to that role I started and incubated multiple digital marketing specialty teams, including CRM/email, SEO, PPC SEM, digital analytics, social media strategy and programmatic marketing.
Prior positions at RPA:
Associate Media Director
Manager of Targeted Marketing